: Now a top social activity for Gen Z, with 40% socializing more in virtual worlds than in person. Immersive Media

Tools like Sora and Runway used for filler scenes and "synthetic celebrities". High-quality production at lower costs; sparks IP concerns. Attention Economy

: A resurgence in live sports and "visual-first" concerts designed for social media virality. 2. Top Trends Defining 2026 Description Generative Video

The industry encompasses several core areas, each undergoing significant transformation: Streaming & OTT